1: Consider is whether your site is "thumb-friendly". What that means in practice is lots of big, fat buttons. Keep the font size fairly large and the navigation should be fairly intuitive following the "KISS" principle. Also, since the user is already on their PHONE - a prominent CLICK TO CALL button.
2: You need to be on page one of the search results. Users won't scroll through pages of results. Highlight your specific location to help boost your business in the top results for geographic searches. Keywords that begin with your location - and then the keyword will help place your website at the top of the local listings.
3: Integrate with links to your social media listings.
Yelp!: Encourage customers to leave positive reviews. Check your business’s profile regularly so that negative reviews can be remedied and won’t appear first when new customers search for you.
Foursquare: Recent updates to Foursquare let users find businesses in their current location and see what customers have to say. Be on the lookout for any negative reviews and consider offering “check-in” specials to engage customers and encourage referrals.
Facebook Nearby: With the introduction of Graph Search, users can look to the social network’s “nearby” feature for local ratings, reviews and recommendations from their networks. Now more than ever, make sure your business’s page is complete with address, phone number, hours and other key details.