I am updating a local listing on Yahoo and found the following instructions dated Dec 2015 to still work and be very helpful.

How to Claim a Free Local Business Listing on Yahoo

  1. Go to Yahoo, search for your business, and you should see a link to “Add or update your business”.
  2. That link will take you to http://www.yext.com/pl/yahoo-claims/index.html (you can just go here directly if you prefer).
  3. Enter your business information and click “Find My Listings”.
  4. You’ll then see page that is powered by Yext. It’s a bit intimidating with an “error rate” and all of these warnings that you’re not standing out and not verified through Yext. For now, don’t worry about all of this, just click the big “Continue” button.
  5. Next, you can update the information about your listing. Complete this page fully … and don’t forget to use the same NAP (name, address, phone) that you use everywhere for your business. Click the “Continue” button when you’re done.
  6. Yext will then present you with four paid plans, but immediately below these plans is a tiny link that says, “Claim your Basic Listing only on Yahoo” … click that link.
  7. You’re now at the “Yahoo Basic Listing Checkout” page. Complete the checkout and click “Place Order” (it’s free).
  8. Yext will send you an email to verify your email address. Click the link, create a password, then login to your account.
  9. The final step is to verify you represent this business. The easiest method is to have them call you, but there are other methods as well.

That’s it! You now have claimed and can manage your free listing on Yahoo.

Here’s a video walk-through of the entire process.

 

So you can do it yourself or have us work on your Local Marketing and SEO.

 

Technology develops rapidly. The software program that’s brand-new today is dated in a couple of months. Just what we considered as innovative website design today might appear antiquated by now or next year.

How Sites Have actually Transformed

In the very early days of the web, the only connecting choice readily available was dial-up. That meant that every site around had to be created with speed in mind. Slow modems didn’t enable image-heavy sites or expensive design attributes. The majority of internet sites were all text, and and the page frameworks were straightforward too.

Over time, web developers began to make use of table-based formats that enabled them to divide a single page right into sections, making it slightly less complicated for users to find the information they wanted. These formats had their drawbacks, but they were a definite improvement over the earlier designs.

The development of Flash noted a massive advancement in website design, as did the steady speeding up of web links. Points like graphics as well as videos came to be commonplace. Added technical advancements consist of the advent of CSS and also Internet 2.0, both of which permitted more sophisticated design strategies. Web sites grew, containing numerous pages and also various types of content.

Today’s web sites are remarkably innovative compared with those early sites. They permit classy styles as well as seamless customer experiences.

Why Site Audits Are very important

Just what is a site audit, as well as why does it matter? An audit checks out every element of your web site, from web content as well as design to the user experience. It assists to identify whether your site is functioning correctly. A complete audit could enable you to locate prospective issues consisting of slow-moving tons times, damaged links, and also other issues that may remove from your website’s functionality.

Every company has to do a website audit periodically. Think of it as an examination for your site– its annual checkup. Routine audits will certainly ensure that you capture issues early, prior to they turn into a real problem for you or your consumers.

While there are absolutely firms who will audit your website for a cost, you can do an audit on your own if you prefer. All you require is a clear suggestion of ways to do it.

Ways to Audit Your Internet site

Investigating your web site isn’t challenging to do, but it is meticulous, to do an in-depth job. You need to be prepared to check out every aspect of your website, from the style and content to technical points like the customer experience. Right here are the important things you should inspect.

  1. Loading times are hugely vital– actually, research reveals that many internet individuals will certainly navigate away from a page if it takes more than 4 secs to load, or if it loads improperly. In order to properly check lots times, you need to do it from a variety of devices and web internet browsers. You must check it from a computer as well as preferably numerous mobile phones with different OS. You must additionally check with different browsers, consisting of Internet Explorer, Google Chrome, and also Firefox. Time your site on each, making note of the length of time it takes to load. If your website is not supporting traffic from a particular web browser, make note of that as well.
  2. The next point to check is navigability. Theoretically, any kind of page on your site can be a landing web page. You have to see to it that it is simple to navigate back to your web page from every web page on your website. Several firms make their logo a web link that will certainly return users to the web page. Alternatively, you could have a “Home” switch that appears on the menu at the top of the web page, or on the right margin. Your menu placement is very important as well. Customers will certainly anticipate to see your site sections at the top of the web page, either completely showed or as a drop-down box, or on the appropriate side of the web page. Don’t make individuals search for your navigation menu. You have to inspect every link on your menu to earn sure each one works.
  3. Associated with navigability is the concern of links. The links on your website, whether they cause one more area of your site or to an outside site, should be clear and also easy to recognize. Occasionally business make the blunders of having their web links appear in the exact same shade as the remainder of the message, which implies that users will not be able to acknowledge a link unless their mouse is placed over it. Your web links ought to be a different shade from your message, as well as you need to test every one to make sure it functions. Make note of any broken web links so you can repair them later.
  4. The customer experience is one more essential point to test. Just how very easy is it to opt into your list or to earn an acquisition? The experience should be smooth as well as intuitive. For this part of the process, it could be useful to ask a pal that isn’t accustomed to your website to walk through a subscription or purchase. The very best means to tell if your website is easy to use is to have someone that has not used it give it a try. Have them make note of anything that is complicated or counter intuitive.
  5. A complete audit needs to also include an evaluation of your material. You need to ask yourself the adhering to concerns:
    • a. Is your web content relevant and also interesting?
    • b. Does it offer value to your consumers?
    • c. Is any part of your content obsoleted or inaccurate?
    • d. Is your web content without spelling as well as grammatical mistakes?
    • e. Is your content readable, with plenty of white space, images, and also other things like bulleted listings?
    • f. Are you making use of different sort of web content, consisting of message, photos, infographics, as well as videos?
    • g. Is each page of your website optimized for single key words? Search phrases aren’t as important as they used to be, however regional key words that include your geographical location are still necessary if you wish to rank for neighborhood search.
    • h. Are you utilizing your tags in a smart way? Your title tag, web page name, H1 tag, and also image tags all stand for chances to utilize your key phrases as well as make it very easy for people to discover your site. Make a note of any type of content that has to be reworded, upgraded, or eliminated.
  6. Ultimately, your audit needs to look at the design elements of your website. Below are a few of the important things to bear in mind:
    • a. Is your color pattern pertinent to your brand as well as pleasing to the eye? A great deal of web developers make use of garish shades believing that they will certainly stand out. Nonetheless, if your website is painful to see, people will most likely not remain on the web page. You need to consider just how a novice site visitor will see your site.
    • b. Are your font style selections proper for your business as well as simple to check out? Readability needs to always be your initial problem when it concerns font option. It’s perfectly acceptable to utilize an expensive or uncommon font style selectively, but the majority of your content must be in a clear, sans serif typeface. Many professionals suggest a font style dimension of at least 14 points for maximum readability.
    • c. Are your images appropriate and also striking? You might utilize stock pictures if you prefer, yet it’s additionally worth thinking about working with a pro to take some photos of you and also your organisation. A lot of internet customers are very advanced and understand a supply image when they see one. See to it that whatever photos you choose include some human faces to individualize your business.
    • d. How numerous pages do you have? Preferably, you intend to have a Home web page, an “About Us” page, and also a “Contact Us” web page at the bare minimum. You ought to additionally consider adding a blog, and individual pages discussing your services or products.
    • e. Have you included social links with and sharing buttons in easy-to-find areas?

As you can see, a site audit might end up taking a number of days to complete. You will certainly need to be thorough as well as track things you have assessed. If you don’t have the technological knowledge to fix the problems you locate, keep in mind that you can always employ a developer to fix them for you. Nonetheless, platforms like WordPress make it extremely easy for non-designers to create an internet site that will certainly satisfy every one of their needs.

Please Contact Us if You have Questions or Need Assistance.

The article is being discussed in the podcasts on the following 2 links:

  1. Local Content Marketing
  2. Local Content Marketing cont.

6 Winning Content Marketing Strategies for Local Business

As a small business owner, you know that effective online marketing plays a significant role in the success of your company. The competition for internet users’ attention is fierce, and if you want to make your company stand out from the competition, you have to stretch your marketing budget as far as you can. You might not have the money to take out Google ads or even to pay for Facebook advertising, but that doesn’t mean that you have to accept lackluster marketing results.
The key to help your company succeed is to make use of content marketing. “Content isn’t just words on a page, It’s everything you put out there on the web to engage your audience.”
When you make the effort to create unique and valuable content to share online, you can let what you create speak for you without having to spend a lot of money. The kind of content you create, as well as how and when you share it, are both important when it comes to spreading the word about your company. With that in mind, let’s look at 6 content marketing strategies that you can use to help increase traffic to your website and grow your business.
1. Concentrate your content creation efforts on evergreen content. Evergreen content is content that isn’t likely to feel dated anytime soon. For example, a blog post about a current event would not be considered evergreen; a post that defined some industry terms and jargon would be considered evergreen.

The key is to find topics that will interest your current and future customers for some time to come. Some examples might include how-to guides, tutorials, frequently asked questions, and posts addressing problems that are common to your customers. For example, if you own an apparel store, a post about dressing different body types could have a long life online because it will always be of concern to the people who shop at your store. You can and should re-post evergreen content periodically, and make updates as needed.

2. Concentrate your SEO efforts on getting high-quality backlinks and using local keywords. If you know anything at all about search engine optimization (SEO), you know that it’s a broad topic and one that is constantly changing. In the early days of the internet, all a webmaster had to do was stuff websites with keywords to get a high rank on Google. Today, search algorithms are very sophisticated. Keyword density is only one small piece of the puzzle.

Ranking for top keywords will be difficult, but that doesn’t mean that you shouldn’t think about keywords. For local companies, the best option is to focus on long-tail keywords with a geographical component. Instead of aiming at a keyword like “video games,” you might decide to try to rank for “buy video games in Forest Grove.” It’s a longer keyword, but one that local customers are likely to use when looking for a local retailer. The same is true of backlinks. The number of backlinks you get is less important than the quality of your backlinks.

There are certainly sources where you can buy backlinks, but that’s considered a “black hat” SEO practice and is just as likely to earn you a penalty from Google as it is to bring traffic to your website. Instead, look for guest blogging opportunities on websites that are relevant to your business. You can also try to get your site listed in industry directories.

3. Use social media wisely. A lot of small companies make the mistake of looking at Facebook (or Twitter or Instagram) as a way to advertise themselves. The problem with that it is that it completely leaves out the social aspects of social media. The people who follow you on social media are not doing so because they want to be at the receiving end of an endless stream of promotional messages. They do it because they want to be entertained, engaged, and informed.

”At least 80% of your social media content should be aimed at providing value to your followers.” That means that for every five things you post, four of them should be entertaining, relevant, and devoid of any overt sales pitches. The other one can be a direct marketing appeal, but even then, you should make sure to include something of value for your followers.

4. Encourage readers and followers to share your content. The whole point of content marketing is to bring new visitors to your website and ultimately, to your business. For that reason, it isn’t enough simply to create compelling content; you must also make that content interesting enough to share, and provide people with the means of sharing it.

To make it interesting, write a great headline – many people who write online say that they spend as much time on their headlines as they do on the rest of their content combined – that includes numbers or compelling words like tips, tricks, ways, ideas, lessons, or facts.

It’s also important to keep your headline short, no more than 65 words so that the whole title can be viewed on a list of Google search results. In terms of making it shareable, you should embed social sharing buttons on your website and blog, and actively encourage your followers to share your content. You won’t want to do it on every post, but on something that you think is especially likely to attract new customers, come right out and ask people to share what you’ve created.

5. Find ways to make your content visually compelling. The average internet user is exposed to hundreds of pieces of content per day. You can make yours stand out by adding compelling images – originals are best, since many stock photos are generic and not very exciting – infographics, or videos are even better. An infographic can be an especially good way to share a large volume of information or data. It’s easier to read and absorb than an article would be, and infographics are highly shareable, and videos are naturally more engaging for visitors than reading a lot of text.

6. Submit a Press Release. Don’t underestimate a well written PR, it’s like a news nugget that online search engines like Google, Yahoo and Bing love as well as it attracts local press. It’s an easy way to boost your online visibility, and marketing your business at the same time. Once you’ve submitted your PR online – contact your local news media and ask if they would publish it too – you may be surprised!

Whether you do it yourself through directories like PR Web or PR Newswire or hire marketing agency to create and submit it on your behalf, press releases are a great content marketing strategy for any local business.

If you use these six strategies, your content will always be compelling, entertaining, and valuable to your followers. The more value you provide, the more likely it is that one-time customers will become repeat customers, and that new visitors to your website will end up buying from you.

In the recording on this post we discuss things to think about when you want to start a website.

This recording comes from one of our weekly online meetings hosted by Bellrock Internet of Sedona, AZ

Join us on our calls at 11AM each Friday to learn new tips and ask questions about internet marketing.

The link to join our weekly call is: http://bit.ly/SedonaMtg


Here is a recording of the second online marketing meeting held on 061716 in which the discussion is about Google Search engine advertising.

 


Lik to learn more about Bellrock Internet Service for Adwords Management


another online meeting

Join me a in our next meeting online

On Fridays at 11AM I am hosting weekly online meetings. They are intended to discuss Local Internet Marketing and I will field questions from the audience.

You are Invited!

Here is how to connect:
weekly internet marketing Q & A

1. Dial into the conference:
Dial-in Number (United States): (641) 715-3580, Access Code: 712525

2. Join the online meeting:
Online Meeting Link: https://join.freeconferencecall.com/brad371
Online Meeting ID: brad371

Instructions:

At the scheduled date and time of the meeting, dial into the conference line. When prompted, enter the Access Code followed by the pound key.  To join the online meeting, click on the meeting link listed above and follow the prompts to join the meeting.

( For 24/7 customer service please call 844-844-1322    ReferenceID:176446 )

WHEN: Weekly from 11am to 11:15am on Friday Mountain Time – Arizona
( can extend time if needed )

Look forward to hearing from you.


Also try subscribing to our monthly marketing magazine for local businesses!

Bellrock Clicks by

 


Here is a recording of our first online marketing meeting, so you can get an idea of how it works and what we are doing …


another online meeting

Join me a meeting online

On Fridays at 11AM I am hosting weekly online meetings. They are intended to discuss Local Internet Marketing and I will field questions from the audience.

You are Invited!

Here is how to connect:
weekly internet marketing Q & A

1. Dial into the conference:
Dial-in Number (United States): (641) 715-3580, Access Code: 712525

2. Join the online meeting:
Online Meeting Link: https://join.freeconferencecall.com/brad371
Online Meeting ID: brad371

Instructions:

At the scheduled date and time of the meeting, dial into the conference line. When prompted, enter the Access Code followed by the pound key.  To join the online meeting, click on the meeting link listed above and follow the prompts to join the meeting.

( For 24/7 customer service please call 844-844-1322    ReferenceID:176446 )

WHEN: Weekly from 11am to 11:15am on Friday Mountain Time – Arizona
( can extend time if needed )

Look forward to hearing from you.


Also try subscribing to our monthly marketing magazine for local businesses!

Bellrock Clicks by

 

SOMETHING NEW!

an online meeting

YOU ARE INVITED TO AN ONLINE MEETING!

On Fridays at 11AM I am hosting weekly online meetings. They are intended to discuss Local Internet Marketing and I will field questions from the audience.

You are Invited!

Here is how to connect:
weekly internet marketing Q & A

1. Dial into the conference:
Dial-in Number (United States): (641) 715-3580, Access Code: 712525

2. Join the online meeting:
Online Meeting Link: https://join.freeconferencecall.com/brad371
Online Meeting ID: brad371

Instructions:

At the scheduled date and time of the meeting, dial into the conference line. When prompted, enter the Access Code followed by the pound key.  To join the online meeting, click on the meeting link listed above and follow the prompts to join the meeting.

( For 24/7 customer service please call 844-844-1322    ReferenceID:176446 )

WHEN: Weekly from 11am to 11:15am on Friday Mountain Time – Arizona
( can extend time if needed )

Look forward to hearing from you.


Also try subscribing to our monthly marketing magazine for local businesses!

Bellrock Clicks by