Here is a recording of the second online marketing meeting held on 061716 in which the discussion is about Google Search engine advertising.

 


Lik to learn more about Bellrock Internet Service for Adwords Management


another online meeting

Join me a in our next meeting online

On Fridays at 11AM I am hosting weekly online meetings. They are intended to discuss Local Internet Marketing and I will field questions from the audience.

You are Invited!

Here is how to connect:
weekly internet marketing Q & A

1. Dial into the conference:
Dial-in Number (United States): (641) 715-3580, Access Code: 712525

2. Join the online meeting:
Online Meeting Link: https://join.freeconferencecall.com/brad371
Online Meeting ID: brad371

Instructions:

At the scheduled date and time of the meeting, dial into the conference line. When prompted, enter the Access Code followed by the pound key.  To join the online meeting, click on the meeting link listed above and follow the prompts to join the meeting.

( For 24/7 customer service please call 844-844-1322    ReferenceID:176446 )

WHEN: Weekly from 11am to 11:15am on Friday Mountain Time – Arizona
( can extend time if needed )

Look forward to hearing from you.


Also try subscribing to our monthly marketing magazine for local businesses!

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Choosing which paid ad services to use

for your online advertising can feel like a crapshoot. There are so many options available, and the pressure to pick the right one – especially when you have a limited advertising budget – is enormous. As a local small business owner, you don’t have money to burn. That means that you need to try to maximize your ROI right from the beginning.

The type of business you own in Sedona has a lot to do with which advertising platform you pick. However, there are a few that perform well for local businesses regardless of what they do. Here are the three top services to use if you want to increase your traffic today.

#1: Facebook Local Awareness Ads Facebook has paid ad services

Facebook is the largest social media site, and its users have a very high level of engagement, with many of them visiting the site multiple times each day. You probably already have a Facebook page, but if you’re not also using some of Facebook’s paid advertising options for local businesses, you’re missing out on some concrete and affordable ways to attract new customers to your website.

While social media offers an easy way to reach out to users wherever they live, local businesses need to be able to focus their advertising on the people who are most likely to turn into customers. Facebook Local Awareness Ads are a great way to do that. To run one, all you need is a Facebook page for your business that includes your street address. Facebook will take care of the targeting based on your zip code. Of course, you’ll need to write a good ad and include a compelling image – but after you do that,

Facebook offers an array of ways to engage with customers using their call to action buttons:

  • Message Now is a button that lets customers send a private message right to your inbox, which can be great if you want to encourage questions.
  • Call Now is a button that allows mobile users to call your business with the click of a button. It’s a very important feature to consider if you feel that the majority of your customers are accessing social media on their mobile devices.
  • Get Directions lets customers get interactive directions to your business using their mobile devices.
  • Learn More will redirect customers to the page of your choice on your website, allowing you to share valuable information with them or encourage them to sign up for your list.

All of the above options can help increase traffic to your site. Because Facebook ads are pay-per-click, you get the benefit of exposure because many customers who see your ad might not click it. It might be tempting to think that a customer who doesn’t click is one who found the ad to be ineffective, but remember – many customers need more than one engagement with a brand before they make a purchase. A customer who sees your ad several times over the course of a month may walk into your store one day without ever having clicked your ad.

#2: Google Display Network

The second ad option to consider is the Google Display Network. Google AdWords is still very popular, but ranking for search can be difficult. If your site isn’t already near the top of the list of search results for your chosen keywords, Google Display Network makes a nice alternative to AdWords.

The Google Display Network is a broad network of Google properties and third party sites that display ads purchased by Google advertisers. For example, instead of appearing on Google’s list of search results, your ad might show up on Gmail, YouTube, or any one of thousands of third party sites. You don’t have to worry about ranking for search for your ad to display, which makes it a practical option for start-up companies or those with a lot of local competition that make winning an AdWords auction a tricky proposition.

One nice thing about the Google Display Network is that you can use it for traditional advertising or remarketing. If you notice that your website has a high bounce rate, then remarketing might be the right option for you – and using the Google Display Network gives you the opportunity to reach people who abandon shopping carts or fail to opt-in on a wide variety of sites.

#3: Bing Search Ads  Bing has paid ad services

The usage of Microsoft search engine Bing still lags behind Google, but that can be a very good thing when it comes to advertising local businesses. Bing’s traffic isn’t as high as Google, but it’s high enough to make it worthwhile. Because it’s smaller, the prices to bid on keywords tend to be more affordable than they are on Google, which can put popular keywords in range for small companies.

One way to weed out some of the competition when it comes to keywords is to focus on local keywords when you place your ads. For example, it’s going to be a lot easier to rank for a long-tail keyword like “Emergency Veterinary Care Sedona” than to rank for “Emergency Veterinary Care.” If you use the latter, you’ll be competing against thousands of veterinary practices worldwide. If you use the former, you’ll only have to deal with the veterinary practices that are in your immediate area.

Another fact about Bing advertising that’s often overlooked is the fact that Microsoft also owns two other search engines, Yahoo and AOL. While their market share has slipped thanks to the rise of Google, a lot of people still use them. When you pay to advertise with Bing, your ads will display on AOL and Yahoo, too.

One final thing to consider about Bing is that they offer easy import of your information from Google AdWords – a nice option if you have been using AdWords and want to switch. They offer very similar targeting options to Google, and often at lower prices.

Other good advertising options for local business include social media sites such as Twitter, Instagram, and Pinterest, as well as mobile marketing if you want to attract mobile traffic to your site. However, the three options listed above have the greatest probability of getting you the web traffic you want to see as a result of your advertising.


Use this link to learn more about our paid advertising management services

Online marketing is no longer optional for most businesses. A majority of shoppers seek out information and reviews online before making a purchase. They expect the businesses they frequent to maintain an online presence, and will probably seek out alternatives if they don’t find what they expect.

With the end of the year fast approaching, let’s take a look at the five online marketing mistakes you must avoid in 2016 if you want your business to thrive.

#1: Not being mobile-friendly

As of 2014, more internet users access their favorite websites using mobile devices than using computers. That means you can’t afford to ignore mobile marketing as a way of getting the word out about your business. Mobile users also spend more time online than people who use computers.

The best way to make your website accessible to mobile users is to go with a mobile-adaptive option. What that means is that your site will automatically adapt so that any user, on any device, gets an easy-to-use version of your site that’s uniquely suited to their phone or tablet. It used to be common for websites to have a separate mobile site, generally indicated by the letter “M” before the site name.

Of course, having a mobile-adaptive site isn’t the only way to cater to mobile users. You may also want to consider collecting mobile numbers to use in marketing. “Text messages are inexpensive to send and tend to have a far higher open rate (close to 99%) than traditional emails.” They can be a great way to engage local customers and get them to visit your business.

be mobile friendly
 we can help you be Mobile Friendly…

 

#2: Not claiming your “My business” page

Google My Business has replaced Google Local, and if you haven’t logged in to claim your page, you’re making a big mistake. You can claim your page by logging in to your Google+ account, or by creating one for your business if you don’t have one.

Once you claim your page, you should add a profile picture, a brief description of your business, and a link to your website. It’s also a good idea to include basic information such as a menu, prices, or your hours of operation. Check your address and phone number for accuracy, and use important keywords to reap the SEO benefits.

Not only will claiming your page help local customers find you online, it will also give your local search ranking on Google a boost.

Note: you should also make sure to claim your page on online review sites such as Yelp and Angie’s List.

claim your local business listing
We help Business Claim their local listings…

 

#3: Not responding to negative reviews

The subject of online review sites brings us to the third mistake on our list. Sites like Yelp, Angie’s List, Google My Business, and others, offer an easy way for consumers to leave reviews of local businesses. Recent studies reveal that a huge percentage of consumers – upwards of 80% — read online reviews prior to making a purchase.

Everyone loves to get positive reviews, but it’s how you respond to the negative ones that can set your business apart. Every negative review you receive is an opportunity to show customers that you care about them.

To handle negative reviews well, start by claiming your page. Once you have done that, you need to monitor your pages and respond quickly to all reviews, good and bad. If you decide to delegate the responsibility of responding to reviews, make sure you choose someone who can respond to a negative reviews without sounding defensive or angry. Remember that other customers will be able to see your response. This is free marketing designed as customer service, so make the most of it. Be courteous, grateful for the feedback, and make sure to address whatever issues are raised in a timely and respectful manner.

be responsive to reviews
We can help you respond to negative reviews …

 

#4: Not engaging customers or promoting your business on social media

If responding to negative reviews is important, it is equally vital to maintain an active social media presence and engage with your customers there. Despite the overwhelming popularity of social media, a surprising number of companies aren’t using it to their best advantage.

You don’t need to be on every social media site, but picking the right ones is essential. Facebook is still the largest social media site and a great place for businesses who market directly to consumers. For business-to-business marketing, LinkedIn is the gold standard. Businesses who sell aspirational products that lend themselves well to photography would be remiss if they ignored the benefits of setting up a Pinterest account.

It’s a good idea to monitor some of your competitors on social media and see what they are posting. Try sharing a mix of original content and curated content. One easy way to find content is to follow relevant publications and pages and share their posts.

be responsive to reviews
We can help with your customer engagement …

 

#5: Not using paid advertising

There are plenty of ways to market your business online for free, but that doesn’t mean you should ignore paid advertising. Online advertising tends to be relatively inexpensive and offers some easy options that allow you to budget an ad that won’t break the bank.

One option to consider is pay-per-click (PPC) advertising on search engines like Google and Bing. Both options require you to bid on a selected keyword. On Google AdWords, you can use the Keyword Finder to identify potential keywords. Your ads appear only if you outbid your competitors – the bid is based on a combination of the keyword’s popularity and your website’s authority. Chosen ads appear either at the top of a list of search results or on the right margin of the page.

Social media advertising is another excellent and affordable choice. Facebook offers options to attract new visitors to your Facebook page or website. In addition, you can boost an individual post so it displays to your followers and their friends, or to target demographics you select. Facebook allows you to set a daily budget as low as one dollar, and emails you regular updates that make it easy to track your results. You can also use customer psychographics – things like interests, hobbies, political affiliations, and more – to target your ads. Other social media sites such as Twitter and Pinterest offer similar options.

online paid advertising
learn about our online paid ads management…

 

2016 promises to bring new marketing challenges for all businesses, but if you avoid the five mistakes listed here you’ll be ahead of the pack.

PPC Management Tips

Any business that has invested in a online presence to market their service or products online, should consider PPC advertising as part of their overall advertising budget.  Professional PPC Management should be considered by any business does not have expertise in house for their online advertising. With our PPC management service we offer expertise to make your advertising as effective as possible while staying within your advertising budget.

Here is a video giving some PPC Management Tips for PPC advertising:

PPC Management is the ongoing process of building, maintaining and analyzing advertising campaigns at Google AdWords and Bing Ads to garner the best results possible. These platforms are highly complicated and constantly changing. They offer a large variety of ways to advertise and each is unique. Currently over a million businesses across the world spend billions of dollars using these platforms, and the process of PPC management determines the outcome of each dollar invested.

 

Find Out More About Our PPC Management Service

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